Differentiate plant-based protein products, producers told


Amid stiff competition, plant-based protein producers, especially SMEs, should focus on product differentiation, taste, and specific consumer groups. “SMEs should personalize their RTE products with unique recipes and have a clear target market such as vegan consumers, the elderly, or people with d...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. Writes on how high inflation and raw material costs challenges in Thailand are not a deterrent for the plant-based protein market in ‘Taste, flavor and nutrition important for plant-based protein’.