Should traditional meat producers fear alternative proteins?


In this second podcast with David Hughes, Emeritus Professor of Food Marketing at Imperial College London, United Kingdom, you will hear:

• Prof Hughes’ views on real meats and alternative meats
• His suggestions on how real meat producers should develop their brand
• Investments by food giants in alternative meat industry
• Prof Hughes’ views on investment in real meat, cell-based meat and plant-based meat

Professor Hughes has a wealth of marketing experience in the food and drinks industry. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer trends, and is a strong proponent of building vertical alliances between key chain members in the food industry; farmers, life science and input companies, ingredient firms, food and beverage manufacturers, retailers and food service. David works closely with senior management of food and beverage firms on business strategy development and with governments on food policy formulation. he has often presented at Asian Agribiz conferences.

Click here to listen to Prof Hughes’ podcast: ‘What does Asia’s 5.6 billion population in 2050 mean for animal protein producers?’

Managing Editor and Editor, Asian Poultry Magazine, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.


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