To meet growing demand, commercial broilers have been selected for high growth efficiency and meat yield. Today, modern broilers reach their market weight in half the time (6 weeks) of chickens raised in 1970s. The success in breeding, however, has been tarnished by growth-related abnormalities, namely white striping (WS), wooden breast (WB) and spaghetti meat (SM), writes Dr YUWARES MALILA.
Sabroso, a division of poultry integrator Sabir’s Poultry, is making headway in Pakistan’s processed food market. Executive Director Muhammad Salman Sabir tells ZAHRAH IMTIAZ that their success lies in being able to bring ‘novelty and convenience to the market’.
The sixth and final article in the series discusses team leadership. As with the previous articles in the series team leadership is explored through the lens of Premium Pork Company (PPC) who appointed their first marketing manager last year. Recognizing the integration of sales and marketing skills the team decided to call themselves the consumer team. The senior sales executive was appointed team leader.