Marination has secured the success of Indonesian fried chicken chain Ayam Goreng Bikin Tajir (AGBT) and has helped it gain traction with consumers in Greater Jakarta.
The chain is run by digital startup Wahyoo, supported by poultry integrator Sierad Produce.
“Marination is important in making delicious fried chicken. It’s not only about how we develop the seasoning, but also how to make the seasoning seep evenly into the chicken meat. We use advanced technology for this,” said Addyono Koloway, Sierad’s Project Leader.
Vacuum tumbler and brine injectors are popular advanced technologies used for industrial scale marination.
Wahyoo currently has hundreds of AGBT outlets spread in Greater Jakarta. By the end of this year, the startup aims to grow the outlet number to 1000.
Read more about Wahyoo’s expansion:
Wahyoo opens fried duck outlets
Wahyoo keeps improving partner businesses
Empowering small business partners
