Harumi Brands bets on value-added poultry as foodservice demand grows

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Cleaned chicken is weighed to ensure accurate portioning for processing.

Harumi Brands is shifting its strategy toward value-added products. SIVANISVARRY MORHAN tells us how the company based in Sitiawan, Malaysia, is building that capacity while managing cost pressures and working toward a stock-market listing by 2030.
Harumi Brands Sdn Bhd’s product mix features higher...

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