Indian consumers favor sausages with the right flavor

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Indian consumers will eat more sausages if they are flavored to suit local palates. A consumer insight study conducted by Viscofan India revealed that participants were more likely to want to purchase chicken sausages flavored with ‘Peri Peri’ or ‘South Indian spice’ compared to the basic breakfast ...

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Zahrah Imtiaz
Managing Editor, based in Colombo, Sri Lanka.