Chicken rules in QSR expansions

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The aggressive expansion of multinational QSR chains like McDonald’s, Texas Chicken, Jollibee, and KFC is evidence that fast food chicken products reign in the region.

Fast food chicken products are booming in Asia. Evidence: The aggressive expansion plans of multinational QSR chains like McDonald’s, Texas Chicken, Jollibee, and KFC.

On their heels are Korean fried chicken QSR chains such as BHC and Bonchon, now rolling out more outlets in Malaysia, Singapore,...

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