Betagro focuses on small-sized packs of sausage

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Thailand's Betagro has adjusted the package size of its sausage products to respond to changing consumer behavior. Pichanyut Jayjong, Plant Director at Better Foods, a subsidiary of Betagro Group told Asian Agribiz that consumers cook more at home and buy smaller packs more frequently. “Consumers w...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. The African swine fever hitting the pig industry in Thailand as kept Payungsak busy, writing, ‘Support required for small-scale pig farms affected by ASF’ for the Pig Health Monitor.