Betagro focuses on small-sized packs of sausage

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Thailand's Betagro has adjusted the package size of its sausage products to respond to changing consumer behavior. Pichanyut Jayjong, Plant Director at Better Foods, a subsidiary of Betagro Group told Asian Agribiz that consumers cook more at home and buy smaller packs more frequently. “Consumers wa...

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Asian Agribiz Team
Based in Bangkok, Colombo, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila