Japfa initiates new strategies in poultry sales

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Due to intense competition in the poultry processing business, Japfa Comfeed Indonesia has initiated strategic adjustments to its sales paradigm. This focuses on 1) reducing sales of whole chicken products and shifting to processed meat products such as boneless, cut up, portioned, and customized pr...

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Arief Fachrudin
Managing Editor, Poultry & Meat Asia, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.