CP Indonesia targets gen Z with ready-to-go foods

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Charoen Pokphand (CP) Indonesia has launched its Fiesta branded ready-to-go foods targeting Gen Z consumers. This food category now includes original sausage, cheese meatballs, barbeque sauce meatballs, and chicken shumai. These foods are ready-to-eat, fitting for high mobility Gen Z’s who prefer pr...

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Arief Fachrudin
Managing Editor, Poultry & Meat Asia, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.