Panca launches Ebinoya brand to target domestic value-added shrimp market

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Indonesian shrimp processor and exporter Panca Mitra Multiperdana has launched the Ebinoya brand for the domestic market. Martinus Soesilo, President Director said the company was too focused on exports to the US and Japan. With value-added shrimp under the new brand, it wants to tap domestic potent...

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Arief Fachrudin
Managing Editor, Poultry & Meat Asia, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.