Management Column – B2Basics 2: Back to customer values

Firms are facing stronger headwinds in an environment of higher interest rates, higher energy prices and labor costs, dampening demand, and supply chain disruption. The first article in the series introduced the Balanced Scorecard as a framework for responding to these challenges. This second article details how to use a scorecard to capture opportunities for nimble firms, writes MICHAEL O’KEEFE.

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