‘Meeting the changing tastes, habits, and attitudes of the evolving meat consumer’

Learn how Asian meat processors will meet the changing tastes, habits, & attitudes of the evolving meat consumer at the Asian Meat Summit, as an in-situ 180-minute session, on the afternoon of the first day of ProPak Asia 2022, in a meeting room adjacent to the exhibition floor.

SILK MEETING ROOMS, SECOND FLOOR, BITEC (above Hall 100)

Keynote speakers at the Summit:

Keeping up with food safety, cost, and competition

Rupert Claxton
Meat & Livestock Director,
Gira Food, United Kingdom

“Producers must communicate the value of food safety to consumers.”

Staying ahead with innovation
and technology

Jean-Yves Chow
Agri Food Sector Coverage Lead, Mizuho Bank, Singapore

“Conscious consumption, responsible production, and regenerative agriculture will gain momentum.”

Alternative protein and the evolving
Asian consumer

Dr Diana Bogueva
The University of Sydney, Centre for Advanced Food Engineering, Australia

“Plant-based diets need to be safe and nutritious, while also being good for the environment,”

The Asian Meat Summit will offer delegates an insight into the changing tastes, purchasing habits and attitudes of the modern meat consumer, offer ideas for developing innovative meat products and present technology that lifts efficiency, reduces wastage, and improves profitability.

Rupert Claxton
Meat & Livestock Director, Gira Food, United Kingdom

Rupert has worked as a strategy consultant in the food sector since joining Gira in 2003. He offers a high level of specialisation in global meat and livestock markets, with detailed analysis of the evolving nature of international meat demand and the supply systems that provide it, as well as their internal organisation. For the last 18 years Rupert has produced the Asian sector of the annual Gira Meat Club report, and for the last 10 managed the Gira Asia Meat Club. In the last year he has been actively researching developments in the global pork supply chain as ASF spreads through key markets and the resultant issues for producers and traders, and the wider disruption of Covid-19 across the meat sector.

Jean-Yves Chow
Agri Food Sector Coverage Lead, Mizuho Bank, Singapore

JY joined Mizuho in 2015 and has over 18 years’ experience in the Agriculture and Consumer Food Supply Chain. Prior to joining Mizuho, JY spent 7 years with Rabobank in Hong Kong originating, advising, and financing Food and Agri transactions across Asia for Asian and Multi-National Corporates, Government Authorities, and Financial Institutions. JY has a Master of Food Science from ONIRIS, Nantes Atlantic College of Veterinary Medicine, Food Science and Engineering, France and a Sustainable Finance certificate from the University of Cambridge.

Dr Diana Bogueva
The University of Sydney, Centre for Advanced Food Engineering, Australia

Dr Bogueva is a proactive interdisciplinary researcher focused on consumer behaviour change, alternative proteins, future novel food processing technologies, food sustainability and harmonisation. She is a Research Fellow at the Curtin University Sustainability Policy (CUSP) Institute, Australia. Dr Bogueva won the World’s Best Book award 2020 in the Vegetarian Food category at the prestigious 24th Gourmand Awards, for her co-edited book 'Environmental, Health and Business Opportunities in the New Meat Alternatives Market'.

Click here for further details of the Asian Meat Summit, being held live on
15-17 June 2022 at ProPak Asia in Bangkok.