Chicken consumption escalating in Asia

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Harumi’s Prime frozen Chicken Chop is packed and sold on e-commerce at USD 3.25. The company owns a halal-processing plant and is a reputed brand in Malaysia.

Inflation and an economic slowdown are prompting Japanese consumers to shift from premium meats like beef to more affordable protein like chicken. This raises questions about whether similar trends will appear in other Asian countries and what it means for regional meat production.

Are producers...

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