Poultry industry will face hurdles in 2024

Imported chicken meat is also impacting market prices in Vietnam, the Philippines and Malaysia negatively.

The global poultry industry is forecast to grow moderately at 1.5-2% in 2024, showing improvement from 2023’s 1.1%, Rabobank said.

In its Global Poultry Quarterly Q1 2024 report, the bank noted that consumers will remain price-driven due to weak economic conditions. Price-driven markets will rem...

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