‘Humanization’ drives pet food demand in Indonesia


The ‘humanization’ trend in pets will fuel growth in pet food demand in Indonesia, according to Euromonitor, alongside rising incomes and shifting demographics. Its Growth Market Reports study showed the local market hit USD 2.09 billion in 2022 and is likely to reach USD 4.73 billion by 2031. Othe...

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Managing Editor and Editor, Asian Poultry Magazine, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.