Godrej Tyson makes RTE affordable through ‘sachetization’

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Godrej Tyson Foods in India is breaking price barriers on convenience foods with the introduction of ‘sachet-sized’ packs. CEO Abhay Parnerkar told Asian Agribiz they are making products affordable for Indian consumers. “For example, we are selling a pair of sausages for USD 0.36,” he said, adding ...

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