Somhatai finds Thaifex-Anuga Asia worth visiting


Thaifex-Anuga Asia is always my favorite tradeshow. It is an exciting and eye-opening event as all exhibitors are displaying their new products to buyers and visitors.

It is also a place where we can talk and share ideas with people from across the world and of course, where we can try out new food items as well.

This year, I saw some trends are shaping the food industry because they are mentioned by all sources I talked to. These issues are ESG (environmental, social and governance), sustainability, alternative proteins, and rapid growth of premium pet food.

Companies of all sizes from small startups to integrated food conglomerates are adopting ESG and sustainability principles in their business operation.

I saw plenty of alternative protein products, tried out several items, and found that most of them have good texture and delicious but salty.

Here, I also learned that premium pet food is growing rapidly and it is becoming a new growth driver for several companies, especially those in the seafood industry, who are looking new value-added products to boost their business growth.

For me, Thaifex-Anuga Asia is a worth visiting show and it could be much better without traffic jam!

Regional Correspondent, Bangkok, Thailand. She is keen on exploring the development and changes of poultry and meat industries across Asia.


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