3 prevailing trends in protein industry


There are three trends to watch out for in the protein industry, according to Melissa Rodriguez, Circana’s Principal, Retail & Consumer Protein. First, “prices are beginning to soften, but it may not happen soon in retail. Consumer will continue to be price sensitive and seek value,” she said. ...

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Managing Editor and Editor, Asian Poultry Magazine, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.