Asia is being touted as the world’s consumption growth engine with a USD 10 trillion growth opportunity over the next decade. In Asia, Vietnam has long been a rising star. Its economy and consumers are far from greying. In fact, within the next decade, it is expected to draw in 36 million more consumers. Near-term risks aside, companies like BaF, V Food and Vinh Hoan, among others are growing and finding new revenue stream, while the government supports their efforts.