‘Constant evolution’ seems to be the byword of the era we are in, and strategy is helping companies flourish in uncertain times. Over these tumultuous years, we have seen leaders adapting and reshaping strategies based on predictions related to market trends, consumer demand, and data analysis. A strategic development that has come into focus is investments in processing and further processing. Producers are motivated by the post-pandemic focus on food safety, health, and the comfort level that, particularly younger consumers, have reached with online shopping and convenience food.
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