BRF dispels the myth about frozen meat

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Raphael Liebel

Leading Brazilian meat producer BRF’s Sadia brand sought to dispel the myth surrounding frozen meat by launching a roadshow and consumer education campaign in Singapore, writes RAJESWARI RAMANEE.
BRF, which holds 20% of the frozen meat market in the republic, wanted to educate consumers on why froze...

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Asian Agribiz Team
Based in Bangkok, Colombo, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila