Accessibility can trigger plant-based adoption


Accessibility and affordability are key triggers for consumers to try plant-based food in Malaysia. “All our First Pride plant-based products are halal-certified and produced regionally with a mix of bamboo fiber, soy protein, and wheat protein. At USD 4.3/400g bag, they are more affordable than ot...

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Editor, Alternative Protein, Asian Meat Magazine, Kuala Lumpur, Malaysia. Analyses the challenges in cage free egg production and its viability in Asia in the article, ‘Is cage-free commitment feasible with premium costs?'