Age determines retail chicken purchase transition

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Age plays a role in whether Malaysian consumers are transitioning or not from wet market to retail chicken purchases. “Consumers with higher disposable income and younger adults purchase from supermarkets easily. They favor products in trays and are not price sensitive. But more price-sensitive con...

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Editor, Alternative Protein, Asian Meat Magazine, Kuala Lumpur, Malaysia. Analyses the challenges in cage free egg production and its viability in Asia in the article, ‘Is cage-free commitment feasible with premium costs?'