WMU sees potential of Indonesia poultry industry

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Indonesia’s poultry industry has promising potential, said Ali Mas’adi, CEO of Indonesia’s Widodo Makmur Unggas (WMU). He argues that rising beef prices will encourage consumers to switch to poultry meat. However, competition in this industry is becoming stiffer, so to secure sales, WMU will form l...

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Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Using Rabobank’s 2023 poultry review, he writes about ‘Keeping chicken meat affordable’ despite the challenging economic climate, diseases, and lower purchasing power.