Burger King courts flexitarians

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Burger King launched its plant-based burgers in Thailand last year, seeing business opportunities from flexitarian consumers. It was one of the first QSRs to launch these products in the country. Tanawat Damnernthong, General Manager of Burger King in Thailand, told Asian Agribiz that plant-based p...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. Writes on how high inflation and raw material costs challenges in Thailand are not a deterrent for the plant-based protein market in ‘Taste, flavor and nutrition important for plant-based protein’.