Producers must boost taste of alternative proteins


Opportunities in plant-based proteins are present in Thailand, but producers must make the products taste and look more meat-like. A survey of 1000 Thais in August by Marketbuzz showed that 68% eat regular diets with meat, while one-third consume alternative diets, primarily vegetables. About 65% i...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. Writes on how high inflation and raw material costs challenges in Thailand are not a deterrent for the plant-based protein market in ‘Taste, flavor and nutrition important for plant-based protein’.