More Foods to export plant-based proteins to Singapore


Thailand’s More Foods Innotech will export its frozen cooked and RTC plant-based proteins under the More Meat brand to Singapore by end-2022. Vorakan Tanachotevorapong, co-founder and Chief Marketing Officer, told Asian Agribiz that before launching the products in supermarkets, the company is building brand awareness. “We view Singapore as a hub for our fundraising and international business,” he said. Big Idea Ventures (BIV), a venture capital firm, has invested in More Foods and will leverage its networking with BIV for distribution and r&d.

Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. Writes on how high inflation and raw material costs challenges in Thailand are not a deterrent for the plant-based protein market in ‘Taste, flavor and nutrition important for plant-based protein’.