Licious launches wholesome RTE meat meal

Licious launched a meat and masala mix to make biryani cooking easy at home.

Online meat retailer Licious has launched a wholesome RTE meat product in India. It has introduced five variants in three popular biryani flavors – Hyderabadi, Awadhi, and Kolkata. They come with pre-cooked, marinated chicken and biryani seasoning, allowing consumers to cook the dish in three steps. Nichelle Kamat, VP-Category said: “We have worked towards giving convenience to our customers. Over the last few years, we have launched multiple RTC/RTE products in mutton, chicken, fish, and prawn categories. With biryani mix, we have taken our first step towards a wholesome meal category.”

Editor, Asian Feed Magazine and FeedWatch, Colombo, Sri Lanka. Zahrah writes that investment in food animal production will outstrip other industries in India in the next decade, and how it will impact the feed industry in the article ‘Indian feed industry looks for solutions to volatility’.