Health and sustainability driving plant-based category


Health and sustainability concerns are the top drivers of plant-based proteins in Asia. Maarten Geraets, Managing Director of Thai Union Group’s alternative proteins division, told Asian Agribiz that the category is still in its early days, “but we see the trend picking up. There are more product o...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Bangkok, Thailand. Writes on how high inflation and raw material costs challenges in Thailand are not a deterrent for the plant-based protein market in ‘Taste, flavor and nutrition important for plant-based protein’.