New products to entice processed meat consumers

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Wonokoyo aims to expand and launch new processed meat products.

Southeast Asia is seeing its meat producers unveil new processed meat products to attract new consumers and maintain business growth. Alternative protein producers are not left behind on this trend, writes RAJESWARI RAMANEE.

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Editor, Asian Meat Magazine, Alternative Protein and Meat Insider, Kuala Lumpur, Malaysia. In the article, ‘Will Malaysia lose its Singapore chicken market?’, she analyzes whether Singapore’s dominant chicken exporter could lose a chunk of the market to countries like Indonesia because of policy instability.