New packaging raises Sumber Unggas’ cooked native chicken sales



Sumber Unggas Indonesia has improved the packaging of its cooked native chicken meats. From a simple vacuum pack, the product now comes in premium box packaging.

The company hopes the new packaging will attract more consumers with its eye-catching colors and clear product information...

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Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Arief juggles team directorial management regionally while monitoring avian disease with articles such as, ‘Bacterial enteritis could become a bigger problem by 2025’.