KFC Malaysia lowers prices with new meal promotions

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KFC Malaysia’s new ‘Finger Lickin’ Good’ campaign has classic menu items on offer at lower prices while creating memories through various activities including limited-time non-fungible tokens, also referred to as NFTs. New brand head Stephen Chew said KFC’s ‘Quality Taste Guaranteed’ policy allows customers to scan a QR code to replace any unsatisfactory piece of chicken through an online form. The brand also offers the ‘Jimat Siang’ value lunch combo meal sets at discounted price of USD 1.80 from Monday to Thursday between 12pm to 2pm via dine-in, take away and drive-thru.

Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.