WMU’s focus on dressed chicken unaffected by feed prices


Indonesia’s Widodo Makmur Unggas’ (WMU) strategy to focus its integrated poultry business on sales of dressed chicken has proven successful with the increasing price of feed. “Our business is not hugely affected by the high price of feed,” CEO Ali Mas’adi revealed. “The price of broiler feed increa...

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Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Using Rabobank’s 2023 poultry review, he writes about ‘Keeping chicken meat affordable’ despite the challenging economic climate, diseases, and lower purchasing power.