WMU’s focus on dressed chicken unaffected by feed prices

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Indonesia’s Widodo Makmur Unggas’ (WMU) strategy to focus its integrated poultry business on sales of dressed chicken has proven successful with the increasing price of feed. “Our business is not hugely affected by the high price of feed,” CEO Ali Mas’adi revealed. “The price of broiler feed increa...

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Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Arief juggles team directorial management regionally while monitoring avian disease with articles such as, ‘Bacterial enteritis could become a bigger problem by 2025’.