Srinivasa Farms adopts Ussec’s Soy Fed label

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Srinivasa Farms in India has adopted the ‘Soy Fed’ label for its retail egg brand HelloEggs. It is the third major poultry brand to do so. The Soy Fed label was launched in 2021 by Ussec’s Right to Protein initiative. Suresh Chitturi, Srinivasa Farms Managing Director, said “while soy feed plays a significant role in the growth and development of animals and helps define the quality of protein consumed by humans, awareness about it remains limited. Hence, introducing this label was imperative to bridge the knowledge gap and set a benchmark for quality.”

Editor, Asian Feed Magazine and FeedWatch, Colombo, Sri Lanka. The Russian-Ukraine war has intense implications on the world grain markets and Zahrah has her fingers on the pulse with articles like, ‘Wheat, corn markets shudder over Russia-Ukraine conflict’.