Taste, price hit high notes for the new Asian consumer

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Taste and price are key considerations for the evolving Asian consumer. “Taste comes first, followed by price. This has always been the lead for meat purchase decisions for consumers in our region,” explained Asian Agribiz’s Managing Editor Arief Fachrudin during the Asian Meat Summit 2022 Preview ...

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Rajeswari Ramanee
Editor, Asian Meat Magazine, Alternative Protein and Meat Insider, Kuala Lumpur, Malaysia. In the article, ‘BRF dispels the myth about frozen meat’, Rush gets a detailed account of the safety of industrial frozen meats from one of the top global poultry exporters.