Sustainability, health drivers for the new Asian consumer

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The new Asian consumer will evolve. Companies will need to consider new preferences in order to optimize product portfolio.

Meat producers need to understand the paradigm shift towards sustainability and health in consumer demand to cater to the new generation, writes RAJESWARI RAMANEE.

The new Asian consumer is driven by concerns for the planet and individual health. The Asian Food Challenge (AFC) Report 2021 stated...

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Editor, Alternative Protein, Asian Meat Magazine, Kuala Lumpur, Malaysia. Analyses the challenges in cage free egg production and its viability in Asia in the article, ‘Is cage-free commitment feasible with premium costs?'