Sustainability, health drivers for the new Asian consumer

The new Asian consumer will evolve. Companies will need to consider new preferences in order to optimize product portfolio.

Meat producers need to understand the paradigm shift towards sustainability and health in consumer demand to cater to the new generation, writes RAJESWARI RAMANEE.

The new Asian consumer is driven by concerns for the planet and individual health. The Asian Food Challenge (AFC) Report 2021 stated...

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Editor, Asian Meat Magazine, Alternative Protein and Meat Insider, Kuala Lumpur, Malaysia. In the article, ‘BRF dispels the myth about frozen meat’, Rush gets a detailed account of the safety of industrial frozen meats from one of the top global poultry exporters.