Demand for native chicken on the rise in India


Demand for native chicken rose 300% in places like Andhra Pradesh, India after Covid’s second wave. Consumers have added poultry to their regular diet for health reasons. However, a series of studies on the harmful effects of antibiotics and other drugs in broilers have switched consumer preference to native chicken. The Amaravati Poultry Association in Vijayawada said consumers prefer native chicken at USD 5.50/kg rather than broilers at USD 2.25/kg, and producers are striving to meet the sudden rise in demand.

Editor, Alternative Protein, Asian Meat Magazine, Kuala Lumpur, Malaysia. Analyses the challenges in cage free egg production and its viability in Asia in the article, ‘Is cage-free commitment feasible with premium costs?'