Rabobank foresees 2% growth for global poultry meat

With improvement in worldwide poultry demand, Rabobank foresees an average global growth of 2% for poultry meat this year. Rabobank’s Poultry Quarterly report explained the  challenge for producers will be managing demand volatility (with shifts in channels depending on Covid restrictions). There is some downward pressure on wet markets, given movement restrictions. This will mean an ongoing shift from an informal to a more formal chain and more processed meat demand. At the same time, Rabobank sees fast growth in online food distribution and home delivery in many markets.