Global poultry demand returning, notes Rabobank


The outlook for the global poultry industry this year is positive, driven by improving demand and restricted supply growth, according to Rabobank’s Poultry Quarterly report. Faster-growing and more open economies will be a key driver for demand recovery.

Higher vaccination levels, including more booster vaccines, should allow governments to gradually reopen economies, although the report expect ups and downs as Covid-19 is expected to linger through the year, creating related disruptions.

Major tourism countries such as Thailand depends on borders to open and ease of travel to bring back poultry production back to what it was.

These includes changing demands and consumer behavior caused by lockdowns which is expected to push several small and mid-sized poultry producers out of production, especially in emerging markets. The report explained that some will return as markets recover, but many will exit permanently because they have found other income sources or have lost sales outlets as informal markets decline and production standards increase.

Also see:
SEA poultry recover in 2022
Positive outlook but bumpy road for poultry recovery
Poultry producers must improve efficiency to lower costs

Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Arief juggles team directorial management regionally while monitoring avian disease with articles such as, ‘Bacterial enteritis could become a bigger problem by 2025’.