The outlook for the global poultry industry this year is positive, driven by improving demand and restricted supply growth, according to Rabobank’s Poultry Quarterly report. Faster-growing and more open economies will be a key driver for demand recovery.
Higher vaccination levels, including more booster vaccines, should allow governments to gradually reopen economies, although the report expect ups and downs as Covid-19 is expected to linger through the year, creating related disruptions.
These includes changing demands and consumer behavior caused by lockdowns which is expected to push several small and mid-sized poultry producers out of production, especially in emerging markets. The report explained that some will return as markets recover, but many will exit permanently because they have found other income sources or have lost sales outlets as informal markets decline and production standards increase.