Ready meals trending for convenience and comfort

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Saigon Food has developed 13 ready-to-heat dishes in traditional and western cuisine to offer more options to consumers.

Ready meals are trending as consumer tastes and behavior change. Better technology in preserving food flavors and nutrition profiles have made them a hit with Asian consumers, writes RAJESWARI RAMANEE and the Asian Agribiz team.

In Indonesia, consumer behavior shifted with the pandemic and the d...

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