Indian meat processor, Meatzza has introduced a fully cooked frozen ‘Krispy Fried Chicken’. The heat-and-eat product marketed under the tag ‘Bone-in-Chicken in Bucket’ has a fast food feel to it.
As the pandemic drags on, the product is set to appeal to the comfort food desire of urban consumers, said Managing Director, Rajiv Jaisinghani to Asian Meat Magazine. This is especially important as dine-ins are still restricted in many major Indian cities.
The item is sold at USD 5.05/500g and carries an assortment of breasts, thighs, wings and drumsticks.