Sailor’s sees sausage sales increase during pandemic

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Sailor’s, a gourmet sausage producer in Malaysia, saw a 50% sales increase locally during the pandemic. “We sold more sausages during the Covid-19 movement restrictions. With dining out prohibited, people had more money to buy premium products for home consumption, like our gourmet sausages. We foc...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.