Stockist model offers Ladangku an edge

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Feizrul Amril Nurbi

Ladangku has survived foodservice closure by relying on its existing customer base and by adopting a stockist distribution model, writes RAJESWARI RAMANEE.

Yani Hairuddin and his wife established Ladangku in 2013 as a small backyard farm in Pahang, to provide halal chicken to Malaysia’s large Mu...

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