Value creation in Asia’s egg industry


Asia holds enormous potential for egg producers. According to a market report, Asia Pacific accounted for 64% of the global egg market in 2020. Eggs have a good image in Asia, and they are nutritious. Moreover, eggs are an affordable and valuable source of protein and are child friendly. To grasp the opportunity, producers should add value to eggs.    

In this podcast, David Hughes addresses:

• Business opportunities in egg industry in India, China and other countries
• How to add value to eggs
• The importance of branding and marketing/how to differentiate your brand
• Category management in physical and online channels
• Potential and limitations of plant-based eggs

David Hughes, Emeritus Professor of Food Marketing at Imperial College London, United Kingdom.


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