The new vibe is for ready meals


We are entering a phase of intense structural and technological changes. As lockdowns persist and economies in Asia remain suppressed, producers are scaling multiple hurdles in getting meat to consumers. But we continue to believe in the agility and responsiveness of our industry professionals. Faced with labor setbacks, closure of wet markets and the horeca sector, they have turned to automation, delivery services, and product innovation that has turned dining-out to delightful ‘dining-in’.

Editorial Director, Asian Agribusiness Media, Kuala Lumpur


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