Pandemic creates ready meal rush in Asia


In this podcast, Jenny Tan, Sales Manager Asia Pacific at Provisur Technologies discusses:

• The ready meal trend in Asia prompted by pressures of the Covid-19 pandemic.
• Factors driving demand for growth and innovation in the ready meal space.
• Suggestions on how meat processors in the region can respond to the trend.
• Replicating the success of South Korea in traditional ready meal export.
• How processing equipment suppliers can help meat processors leverage the trend and innovate healthy and safe ready meals.

Managing Editor and Editor, Asian Poultry Magazine, Jakarta, Indonesia. Arief discovered interesting trends in the regional poultry industry during VIV Asia 2023 and shared them in ‘4 factors driving growth of poultry production in Asia’.


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