Pandemic creates ready meal rush in Asia


In this podcast, Jenny Tan, Sales Manager Asia Pacific at Provisur Technologies discusses:

• The ready meal trend in Asia prompted by pressures of the Covid-19 pandemic.
• Factors driving demand for growth and innovation in the ready meal space.
• Suggestions on how meat processors in the region can respond to the trend.
• Replicating the success of South Korea in traditional ready meal export.
• How processing equipment suppliers can help meat processors leverage the trend and innovate healthy and safe ready meals.

Managing Editor and Editor of Asian Poultry Magazine.


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