Pandemic creates ready meal rush in Asia

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In this podcast, Jenny Tan, Sales Manager Asia Pacific at Provisur Technologies discusses:

• The ready meal trend in Asia prompted by pressures of the Covid-19 pandemic.
• Factors driving demand for growth and innovation in the ready meal space.
• Suggestions on how meat processors in the region can respond to the trend.
• Replicating the success of South Korea in traditional ready meal export.
• How processing equipment suppliers can help meat processors leverage the trend and innovate healthy and safe ready meals.

Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. In, ‘LSD causes economic strain on SE Asia’s cattle herds’, Arief points out that efficiency and safety of vaccination is paramount in controlling lumpy skin disease that is causing economic losses in the region.

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