C-Joy develops new supply chain model

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The Philippines’ C-Joy, a Cargill-Jollibee joint venture, has embarked on direct selling, leveraging digital platforms to improve efficiency and flexibility of value chains through the launch of the consumer brand Tip-Top Premium Chicken. “The launch of our first consumer brand in the Philippines i...

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Managing Editor and Editor of Asian Poultry Magazine, Jakarta, Indonesia. Using Rabobank’s 2023 poultry review, he writes about ‘Keeping chicken meat affordable’ despite the challenging economic climate, diseases, and lower purchasing power.