May/June 2021 issue


Multipurpose packaging shapes cooked meat marketing
Consumer awareness of hygiene and food safety, particularly for packed cooked meat has increased. PAYUNGSAK WIRIYABUNDITKUL and the Asian Agribiz team report on how the pandemic has brought food packaging integrity for safety and sustainability to the forefront.

A new way to find wagyu
Singaporeans can now buy wagyu meat from vending machines, writes RAJESWARI RAMANEE.


Ayam Goreng Karawaci hopes to return to strength after the pandemic
Set up on the premise that demand for quick service restaurants was growing, Ayam Goreng Karawaci has had to reassess after a year of pandemic, writes MELIYANA.

Perizaad Zorabian

Saying YES to customers changed Zorabian’s fortunes
After finding itself in deep debt in the early 2000s, an Indian poultry company has bounced back by meeting its customers’ novel demands, ZAHRAH IMTIAZ learns from Perizaad Zorabian.

Metalquimia presents high yield thawing D-Icer
Demand for raw materials in the meat industry fosters the need for stocks of frozen meat, whether due to market pressure, guaranteeing uninterrupted supply of raw materials, or due to geographical location write M Xargayo, E Fernandez, B Riera, M Garcia, A Cabezas, J Lagares. The growing use of frozen meat requires reliable, quality thawing in the least time possible. 

MANAGEMENT COLUMN: Teams: the challenge of working remotely
This series of six articles follows the fortunes of Premium Pork Company, who in April 2020 appointed their first marketing manager. The integration of marketing skills in the sales team, whilst all working remotely, provides an excellent case study in establishing high performing teams.

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