Trends that trigger growth for the animal protein industry


Aileen Supriyadi Senior Analyst at Euromonitor International talks about some of the trends that are encouraging growth for the animal protein industry, despite the challenges brought on by the Covid-19 pandemic. She addresses

• Innovation, convenience, technology adoption and food safety
• A behavioral reset and how consumers are moving from bricks to clicks and away from traditional markets.
• The emphasis on wellness, health, and safety and the many ways in which producers can leverage this shift.

Aileen is based in Singapore and at Euromonitor International she focuses on food and nutrition in Southeast Asia. She also specializes in alternative foods including plant-based products as well as on ingredients in Asia Pacific.

Editorial Director, Asian Agribusiness Media, Kuala Lumpur


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